Marketing clarity for early-stage B2B founders
Find the patterns behind your best customers so you can target more like them
12 questions to a clear buyer profile you can use to get more of your best customers
Learn how to find more of your best customers
A step-by-step buyer intelligence workbook
- The Who
- The Trigger
- The Decision
- The Path
After completing this workbook, you'll know:
Who to target
The specific profile of companies and people who close fast and get value quickly.
When to reach them
The triggers that make prospects start actively looking for a solution like yours.
Why they chose you
The real differentiators that tipped the scales in your favor over alternatives.
Where they found you
The channels and touchpoints that actually drive your best customers to you.
Hi, I'm January Nizzoli!
With 7+ years in marketing (5+ in B2B tech) and an MBA along the way, I've seen smart founders waste thousands on tactics that don't scale. Now I help early-stage founders build growth systems based on buyer research, not assumptions.